From Concept to Client (and Back Again): Challenges of Insurance Product Development

This is a companion post to my January 16, 2020 post titled "Re-perceiving Kotler's product framework for insurers." I wrote: Insurance products currently do a lot of heavy lifting for insurance carriers. Insurers should expect products to do much more to strengthen competitive success. Insurance products are meant to simultaneously attract customers and generate profitable… Continue reading From Concept to Client (and Back Again): Challenges of Insurance Product Development

Re-perceiving Kotler’s product framework for insurers

Insurance products currently do a lot of heavy lifting for insurance carriers. Insurers should expect products to do much more to strengthen competitive success. Insurance products are meant to simultaneously attract customers and generate profitable premium flows throughout the product's existence on the carrier's books. Insurance products, taken as a complete portfolio, also represent a… Continue reading Re-perceiving Kotler’s product framework for insurers